Brand Trust is the soul of point of engagement between the customer and the brand. This concept has evolved with the rise in competition, awareness and globalisation.
Touching upon the various components of what truly defines a brand and whether these match up to consumers' expectations, Trust Research Advisory -- a research and communications organisation -- conducted a comprehensive brand study featuring 16,000 brands with over 100,000 touch points across nine cities.
The research report titled, 'The Brand Trust Report, India Study, 2011', ranks India's leading brands on the areas of capacity to trust; perception of positive intention; and relevant competence.
The Brand Trust Report, apart from naming the top 50 most trusted brands in India also personalities as brands.
The survey puts master batsman Sachin Tendulkar at 59th position overall, while the Father of The Nation, Mahatma Gandhi occupies the 232nd position.
Actor Aamir Khan is put at 242nd rank. Surprisingly, Bollywood's legendary actor Amitabh Bachchan's name does not figure in the top 300 list.
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